Here are the new hotels in Saint-Barth of the moment

Saint-Barth is always a fashionable destination. The glamorous ensemble – celebrities, business moguls and people with deep pockets in general – have gravitated around the Caribbean island and the French community for decades. Roman Abramovich is one of the big names to own a home here, and the mega-yachts filled with Bill Gates and Jeff Bezos are a staple presence in Gustavia Harbor, especially the week leading up to New Years. Regulars come for the setting. pristine with no cruise ship in sight, uncrowded beaches, and a scene that includes lively beach clubs by day and difficult to access restaurants at night.

And we can’t leave out the hotels, which are all small properties and attractions in their own right, seeing guests check in year after year (or even more often than that). Their historic clientele includes everyone from Leonardo DiCaprio and Paul McCartney to Beyoncé and Miranda Kerr.

It may have lasting appeal, but the popularity of St. Barts seems to have reached unprecedented levels in recent months: according to Nils Dufau, chairman of the island’s tourism committee and vice chairman of the local government, the 500 hotel rooms in St Barts are almost 100% reserved until President’s Day, and have been since the end of October. “Peak season normally starts on Thanksgiving weekend, but this year it started a month earlier. We’re also seeing a drop in the number of visitors in early January, but that’s not happening this season, ”he says.

One of the new suites at the Sereno, with stunning views and Christian Liagre furniture.

Photo: Courtesy of Le Sereno

Another sign of demand: Trade winds, a boutique airline offering regular and private charter flights, which has been operating in St. Barts for 15 years and considers it one of its top destinations, achieved record activity last year. Co-founder David Zipkin says demand is up 40% in 2021 from the previous year and well above 2019 levels (one-way flights average $ 500 per person). “It is a destination that people are eager to visit, partly because it is so glamorous and beautiful and partly because cases of COVID-19 have been very low on the island,” he said. he declares. “We feel safe. “

The pandemic has not hampered the development of St. Barths, especially on the side of luxury hotels where travelers have new and exciting reasons to book a stay.

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